Samual Strong

Founder and CEO

His name is Sam Strong and he is leading the charge in the fitness, wilderness, and Men’s mental health space! Using the skills that helped him conquer his 21 day, Naked and Afraid Challenge

Sam’s unique blend of survival expertise, fitness coaching, and mental health advocacy makes him a formidable force and an inspiration to many.

Jeremy Buendia

Fitness & Nutrition Coach

Jeremy Buendia is a four-time Men's Physique Olympia champion with decades of experience in fitness, nutrition, and mindset training. His personal journey with mental health challenges since childhood has fueled his dedication to living a disciplined and healthy lifestyle. Through years of training and self-development, Jeremy has cultivated the resilience and knowledge to help others achieve peak physical and mental performance.

David Horstman

Wilderness & Hunting Coach

David Horstman is a seasoned hunter, Marine, and dedicated family man from the Pacific Northwest. A lifelong outdoorsman, David’s deep connection with nature has shaped his philosophy on resilience, self-reliance, and personal growth. His passion for the wilderness, combined with his leadership experience, makes him an invaluable guide for those seeking to reconnect with their primal instincts and develop essential survival skills.